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Book now for:
Spring 2010 professional skills workshops
ENABLING CHANGE
Learn to tackle wicked problems in sustainability and community health with this the 2-day master class in program design for change.
"I feel like I've gone from zero to 90 in two days."
- Manager, Strategic Communications, NSW state agency
Melbourne: 22-23 September
Sydney: 12-13 October
FACILITATION SKILLS
Productively facilitate almost any group in almost any situation.
"Gave me what I wanted, which was greater confidence to facilitate."
- Sustainability educator, NSW
Melbourne 24 September
Sydney: 15 October
Click for full details and booking.
New resources
How to change the world - one conversation at a time
Prepared for the Australian Conservation Foundation - a short guide to hosting conversations that lead people to action in their lives, businesses and communities. Download. (292k PDF)
How-to tip sheets for community groups
Starting a community group? These 18 practical how-to sheets simplify the key tasks in community organising. Everything from starting a committee to getting members to attend meetings. The tip sheets page.
[More]
Most read articles
The problem with Social Marketing - why you can't sell change like soap
This paper presents a critique of Social Marketing and Community-Based Social Marketing. Why the answer to "wicked" problems requires different approaches. The paper. (140k PDF)
Enabling Change: the process and the theory
Here, for the first time, is the step-by-step methodology and the theoretical background to the Enabling Change method of program design.
The Enabling Change process (260k PDF)
Enabling Change theory (104k PDF)
Introduction to the Diffusion of Innovations
A succinct introduction to the model of change that focuses on innovation design, viral communications, and satisfying the needs of users. Download (259k PDF)
[PS. This article is very popular. It's been downloaded 3200 times in the past 6 months!]
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Some nice insights into social change:
The power of first followers
Derek Sivers' Lessons from the Dancing Guy - a beautiful depiction of diffusion in action, and a reflection on the power of "first followers".
What REALLY motivates people?
Dan Pink's entertaining video on why incentives so often backfire and how we are at our best when just given a chance to be good.
Useful resources
Community engagement toolkits
The Effective Engagement kit, from the Department of Sustainability and Environment, Victoria
The Get Involved community engagement guides, from the Queensland Government
Ryan and Gross
The elegantly simple article that kicked off modern diffusion studies:
Ryan, B. and Gross, N.C. (1943) The Diffusion of Hybrid Seed Corn in Two Iowa Communities, Rural Sociology 8, pp15-24
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Les Robinson is Australia's preeminent trainer and strategist in the design of behaviour change programs.
He consults and trains widely in the fields of sustainability, health promotion, road safety, natural resource management and emergency management.
Les also facilitates strategic forums, community events and conferences.
About Les's approach:
The Enabling Change process (260k PDF)
Enabling Change theory (104k PDF)
About Les's training workshops:
Enabling Change
Proactive Community Engagement
Motivating Community Action
Facilitation Skills
A nice video showing the community projects created in ACF's GreenHome Community Leaders course in 2009.
Have a PEEK at my BLOG
Change Moments is about making change happen. You can subscribe for insights, ideas and innovations. 
Online book now available
Download (for free) the first four chapters of the book that will change forever the way you think about change.
New chapter now available:
Chapter 6. The Art of Stickiness
It's not persuasion that sells new behaviours. It's the construction of the behaviours themselves. This chapter shows how to design behaviours that stick.
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