What's new
The problem with Social Marketing - why you can't sell change like soap
This paper presents a critique of Social Marketing and Community-Based Social Marketing. Why the answer to "wicked" problems requires different approaches. The paper. (140k PDF)
A crib sheet for brainstorming program objectives
It can be so hard to think outside the square! Every project planner needs a little help when developing program objectives. The crib sheet. (100k PDF)
Enabling Change: the process and the theory
Here, for the first time, is the step-by-step methodology and the theoretical background to the Enabling Change method of program design.
The Enabling Change process (260k PDF)
Enabling Change theory (104k PDF)
Outrage and control
What causes community outrage, and how to minimise it.
Talk to LGPro Conference, Melbourne, 2008. The paper.
5 steps to create motivation
I was writing a guide for starting parents' self-help groups and it occurred to me that this bit was a neat summary of what it takes to create motivation (which, after is, is a change agent's main job). Here 'tis.
Introduction to the Diffusion of Innovations
A succinct introduction to the model of change that focuses on innovation design, viral communications, and satisfying the needs of users. Download (259k PDF)
[PS. This article is very popular. It's been downloaded 3200 times in the past 6 months!]
[More]
Useful Community Engagement resources
The Effective Engagement kit, from the Department of Sustainability and Environment, Victoria
The Get Involved community engagement guides, from the Queensland Government
Success factors for community engagement.
Two decision tools for choosing the right depth of community engagement.
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Les Robinson is Australia's preeminent trainer and strategist in the design of community change programs.
He consults and trains widely in the fields of sustainability, health promotion, road safety, natural resource management and emergency management.
Les also facilitates strategic forums, community events and conferences.
About Les's approach:
The Enabling Change process (260k PDF)
Enabling Change theory (104k PDF)
About Les's training workshops:
Enabling Change
Proactive Community Engagement
Motivating Community Action
Facilitation Skills
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Online book now available
Download (for free) the first four chapters of the book that will change forever the way you think about change.
New chapter now available:
Chapter 6. The Art of Stickiness
It's not persuasion that sells new behaviours. It's the construction of the behaviours themselves. This chapter shows how to design behaviours that stick.
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