Enabling Change

Your people
leading change

"Having 500+ people at the project kick-off was beyond my dreams. My project 'won' in your training a few months ago and it's been so great that council has allowed me to run riot with my idea."

- council project officer, Victoria

Master Communicator
for Change

The art of devising messages, pitches, and invitations people will
want to say 'yes' to

Successful change efforts depend, finally, on finding the right words and images.

Our pitches, ads, posters, web pages, emails, have important work to do. They must stand out, connect with people, touch them, and inform them in just the right way that leads to action.

This fun, hands-on, day with Changeologist Les Robinson will brush away the cobwebs, spark creativity, and share the thinking and practice behind communications that really drive change.

You'll walk away with a host of insights, plus a sweetly crafted communication your specific audience won't be able to say 'no' to.

And you'll meet an inspiring set of peers and take away a valuable 100+ page resource manual.

Contents of the day

  • The art of story making

  • Warnings, directions and answers

    -- Morning tea --

  • The Iceberg Theory of Communication

  • The trust bank

  • Heroes and heroing

    -- Yummy lunch --

  • All about audiences

  • How to run a basic focus group

  • Images as magic mirrors: Is it me?

  • How to be surprising

    -- Afternoon tea --

  • Crafting a perfect message

  • Designing an integrated campaign

P.S. For people you've previously done the 2-day Changeology, this is a great revision on the 'pointy' audience-facing side of our efforts, with lots of new material.

Key specifications

1 day (9.00 am to 4.30 pm)

Number of participants:
up to 20


Phone Les Robinson on
0414 674 676

Or email: workshops@enablingchange.com.au

Participants work in friendly teams. It's a creative process!

Next open workshops: April-May 2018

SYDNEY: October 2018
Venue: The Coal Loader Centre for Sustainability, 2 Balls Head Rd, Waverton

MELBOURNE: October 2018
Venue: CERES Environment Park, Cnr Roberts and Stewart Streets, Brunswick East

TIMING: 8.45 am for a 9.00 am start, 4.30 pm finish.

COST: $550 incl GST

Only 20 places available.

Discounts: 20% discount for self-funded participants, NGOs, and buddies: see The Buddy Effect

Yummy lunch and 100+ page training manual provided.


Ask a question.

In-house workshops

To discuss in-house training email:

or phone 0414 674 676.

Based on the book: CHANGEOLOGY

“An enjoyable, inspiring, crash course in social change thinking.”

Now on sale in the UK, USA, Australia and New Zealand. What it's all about.

About the presenter

"Les seems to be able to draw innovation out of nowhere." - council waste planner

Les Robinson is a specialist in community change and one of Australia's most engaging facilitators.

He's the author of Changeology, How to Enable Groups, Communities and Societies To Do Things They've Never Done Before.

In this workshop Les goes back to his roots as a social marketer, a practice where it's all about the salience, legibility, relevance, cut-through, impact and reach of communications. He goes beyond conventional marketing, which too often becomes a quest for the best slogan. He once said "Either you are having a conversation, or you are telling a story, or you are issuing a warning, or you are not communicating."

Les delivers Changeology and other popular training programs - all focusing on the practice of change making.

"All great deeds and all great thoughts have a ridiculous beginning." - Albert Camus

Hand made in good ol' HTML.