”Is our idea buzzworthy?” That’s a big question for any team working on a change project. Fortunately there are some good rules for achieving that.

And then there’s redesign, the neglected reason why ideas that work for early adopters tend to fail for majority audiences.

Here are two infographics that take a look.

Best regards

– Les

P.S. Remember to pass on the word about Mini-Masterclasses in Change-making Skills – 2.5 hour, affordable training sessions, live online, in April 2026, CERTIFIED by Environmental Education NSW.