Here are some recommended, and very readable, texts to deepen your adventures in Changeology.
The Heath Brothers
Virtually alone amongst popular authors, the Heath Brothers pay attention to the HOW of implementing change. Their two recommended (and very enjoyable) books are:
Made to Stick: Why Some Ideas Survive and Others Die
Heath, C. and Heath, D. (2007) New York: Random House.
What makes some ideas travel around the world without needing a marketing budget? I think this is the best book on communication ever written.
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Switch: How to Change Things when Change is Hard
Heath, C. and Heath, D. (2010) New York: Random House Business Books.
This focuses on the design of change projects, with inspiring stories and plenty of practical insights.
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The Heath Brothers website has highly recommended resources based on these books:
http://heathbrothers.com/resources/
The Diffusion of Innovations
Rogers, E. M. (2003) Fifth edition. New York: Free Press. How ideas and products spread. If you’re serious about making change, read this. The authoritative text on how products, ideas and practices spread through societies. Its 550 pages are simply written, effortless to read, and packed with ideas and case studies.
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For a short introduction to diffusion theory: http://www.enablingchange.com.au/Summary_Diffusion_Theory.pdf
Influence: the Psychology of Persuasion
Cialdini, R. (1984) . New York: Quill PreRobert Cialdini is the thought leader in applying social psychology to change projects. The classic popular text on the psychology of marketing. An enjoyable and insightful read that demonstrates Cialdini’s six ‘weapons of influence’. It’s also an excellent introduction to social psychology.
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For a summary: http://www.influenceatwork.com/wp-content/uploads/2012/02/E_Brand_principles.pdf
Cialdini on norm appeals: http://www.influenceatwork.com/wp-content/uploads/2012/03/HarvardBusinessSchool-CraftingNormativeMessages.pdf
Tackling Wicked Problems: a Public Policy Perspective
Australian Public Service Commission (2007). A brief and elegantly written summary of the literature on wicked problems. www.enablingchange.com.au/wickedproblems.pdf
MINDSPACE: Influencing Behaviour through Public Policy
Dolan, P. et al. (2010) UK: the Institute for Government and the Cabinet Office.
Written for practitioners, it sets out nine kinds of ‘nudges’ that can influence people’s choices. www.instituteforgovernment.org.uk/publications/mindspace
The design perspective on change
Two superb resources on the design perspective in change making, both focusing on collaborative methods and packed with case studies:
Human-centred Design Toolkit
IDEO (2009) Second edition. www.ideo.com/work/human-centered-design-toolkit
The Open Book of Social Innovation: Ways to Design, Develop and Grow Social Innovation
Murray, R., Caulier-Grice, J. and Mulgan, G. (2010) London: The Young Foundation, NESTA. www.nesta.org.uk/library/documents/Social_Innovator_020310.pdf