I thought you might appreciate this (below).
It’s a one-page palette of strategies for designing behaviour change / action projects. Practically every serious strategy is here. Let me know what you think. This is version 4… I think I’m getting better at this.
The purpose is to remind project teams about just how wide their potential palette is before they have a Rapid Project Generator brainstorm.
Naturally, most elements of a project’s ‘theory of change’ are ‘micro’ elements which focus on the individual and their social network.
However sustained change is always systemic. A behaviour change project should therefore, where possible, contribute a legacy of ‘macro’ systemic change. Systemic change means modifying the environment or context in which people make their choices. ‘Easiness’ is probably the key idea here: How can we modify the physical, technological, economic, social, institutional, regulatory, or data contexts to make the desirable action easier?
Here’s a booklet with real examples of these strategies: the Palette of Possibilities https://www.enablingchange.com.au/Palette_of_Possibilities_v1_compact.pdf
And here’s a one-pager on systemology. https://www.enablingchange.com.au/Systemology_2023.pdf
Happy changemaking – Les
P.S. You might notice that I don’t include ‘education’ or ‘authority’ here!
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P.P.S. The next Changeology Masterclass and project incubator is on October 16-17.
It’s a fun and engaging affair with lots of creativity and a wonderful sense of achievement as we design real-life projects together.
Behaviour change psychology + irresistibly magnetic tactics + your legacy
All details here: www.enablingchange.com.au
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