A palette of strategies

I thought you might appreciate this.

It’s a one-page palette of strategies for designing behaviour change / action projects. It’s version 4 – I think I’m getting better at this. Please feel free to comment.

The idea is to remind project teams about just how wide their potential palette is before they have a Rapid Project Generator brainstorm.

Naturally, most elements of a project’s ‘theory of change’ are ‘micro’ elements. They focus on the individual and their social network.

However sustained change is always systemic. A behaviour change project should, where possible, contribute a legacy of ‘macro’ systemic change. Systemic change means modifying the environment or context in which people make their choices. ‘Easiness’ is probably the key idea here: How can we modify the physical, technological, economic, social, institutional, regulatory, or data contexts to make the desirable action easier.

Here’s a more detailed booklet about the strategies: the Palette of Possibilities https://www.enablingchange.com.au/Palette_of_Possibilities_v1_compact.pdf

And here’s a one-pager on systemology. https://www.enablingchange.com.au/Systemology_2023.pdf

All the best – Les

P.S. You might notice that I don’t include ‘education’ or ‘authority’ here!

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P.P.S. The next Changeology Masterclass and project incubator is on October 16-17.