It’s time to stop arguing the case for human-induced climate change. Even Tony Abbot agrees with it now. The only people who don’t believe in it now probably won’t be won by rational argument anyway. Instead it’s time to decisively shift the story to what people can do, and are doing, about it.


This is called “framing around agency”.


Here’s a step-by-step example of how to craft an action-based climate change communication based on lessons from behavioural psychology.