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{"id":98,"date":"2012-11-15T23:20:00","date_gmt":"2012-11-15T23:20:00","guid":{"rendered":"http:\/\/enablingchange.posterous.com\/before-and-after-stories-a-gripping-evocation"},"modified":"2012-11-15T23:20:00","modified_gmt":"2012-11-15T23:20:00","slug":"before-and-after-stories-a-gripping-evocation","status":"publish","type":"post","link":"https:\/\/www.enablingchange.com.au\/blog\/marketing-and-communications\/before-and-after-stories-a-gripping-evocation\/","title":{"rendered":"Before and after stories – a gripping evocation of hope"},"content":{"rendered":"This moving ad, from the 100,000 Homes campaign, shows the gripping power of a hopeful story, and just how short those stories can be. Here, you can feel yourself willing the characters to succeed, and sharing their joy…being dignified, just a little, by their dignity…and knowing that this is a charity worth giving to.<\/p>\n
Most charities know they have to offer their donors a hopeful ending, but this ad shows the before and after journey of real people – and how much more compelling it is.<\/p>\n