The reason that Landcare and Bushcare groups get stuck is, surely, not just because of poor marketing, but because of what Landcare and Bushcare ARE. If all you’re doing is weeding the same patch of blighted bushland month after month it’s no wonder your membership gets stuck. So it’s possible that recruiting more volunteers might depend on evolving a better kind of Landcare\/Bushcare experience. A more meaningful and enjoyable Bushcare experience would mean more inspired stories to share, better word of mouth (the only kind of marketing that counts) and more people dipping their toes in the water. And a better experience means they’re likely to stay.<\/div>\n
And of course there ought to be plenty of innovators already out there, just waiting for a chance to share their ideas.<\/div>\n
So, at the 2010 Sydney Bushcare Forum, I facilitated a session with around 100 reps from groups all over Sydney to share their Bushcare innovations.<\/div>\n
It turned into a marvellous idea-fest. Here are a few of their innovations:<\/div>\n
Reframing the vision from bushland to wildlife corridor<\/strong><\/div>\n
Ross Muller of Roselea Bushcare Group described how his group joined up with two nearby groups and changed their focus from bushland rehabilitation to creating a Wildlife Corridor (a more visionary goal). They have nesting boxes all along the corridor, each one sponsored by a local family (one with a family of seven sugar gliders living in it). They also joined up with a local Heritage group to set up a Heritage Walk.<\/div>\n
Partnerships with schools<\/strong><\/div>\n
Ross’s group also talked to a nearby school and now have 25 students spending an hour a week helping out. Several other groups were doing the same thing. (In fact plenty of schools are desperate for someone to walk in and offer this kind of “Beyond the Fence” learning opportunity for kids).<\/div>\n
Outsourcing your nursery<\/strong><\/div>\n
Ross’s group have a “native grass farm”, essentially a patch of dense native grasses. They invite school kids to harvest the seeds, plant them in boxes, take them home to germinate, and return to plant them as seedlings.<\/div>\n
Cool branding<\/strong><\/div>\n
Chris Bartlett of Cooks River Mudcrabs reckons that having a memorable brand (“Mudcrabs”) really helps. They wear their Mudcrab T-shirts whenever they’re on the job, and have a clean one to wear socially.<\/div>\n
Making it fun<\/strong><\/div>\n
The Cooks River Mudcrabs have a birthday party for their group each year.<\/div>\n
Another group has annual awards, including “Asparagus Assassin”.<\/div>\n
Most groups have morning tea (though this was a surprise to some!)<\/div>\n
One group has a regular baking competition to see who made the best cake.<\/div>\n
(I’ve been told that The Illawarra Youth Landcare Group always do something social after each work session…swimming at the beach, playing cricket, or going to the pub together.)<\/div>\n
Variety<\/strong><\/div>\n
Some groups go and help out other groups occasionally (“sister groups?”). This turns a weeding session into a special occasion and “spreads the love”.<\/div>\n
Have a few sites in different environments and shift between them e.g. frog habitat. Make one site could be near pristine so people can really experience the beauty of nature.<\/div>\n
Don’t forget to mix in higher energy activities for men and young folks.<\/div>\n
Spreading the message<\/strong><\/div>\n
Don Wilson of Willoughby Bushcare talked about the “Major Day Out” initiative. They arranged for all of Willoughby’s bushcare groups to run “bush open days” on the same day so it becomes a major community event. Groups in other parts of Sydney and one in Brisbane are picking up the idea. (Hey isn’t that how Clean Up the World began!?) Just Google “Bushcare Major Day Out”.<\/div>\n
One group has a “why we are here” pamphlet and gives it to people when they are in the field, starting a conversation and inviting them to join in.<\/div>\n
Another group invited their local State MP (and she became a regular member!).<\/div>\n
One group has occasional spotlighting nights, including a BBQ.<\/div>\n
Another organises bus trips “free scenic bus trip and bushwalk”.<\/div>\n
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