<\/div>\n<\/p>\n

I’ve observed that most behaviour change – perhaps around 75%<\/a> – is triggered by a conversation. This makes sense in the light of diffusion or viral theories which see behaviour change travelling contagiously along networks of people who know each other.<\/p>\n

I’ve been wondering what personal qualities could allow someone to invite change in another. Surely not everyone can do it. Such an invitation needs to overcome considerable barriers: fear, distrust, denial and resistance.<\/p>\n

This is an important question for change agents because the choice of messenger or endorser could make or break a change effort.<\/p>\n

So: Who is the right inviter? Can the government be an inviter? Could you be an inviter?<\/p>\n

In my drip feed publication of the world’s slowest book, I’ve finally made available an exposure draft of Chapter eight: Find the right inviter<\/a>.<\/p>\n

This chapter delves into the science and practice of behaviour change to answer two questions: who are the best inviters, and what makes an invitation people can’t say “no” to.<\/p>\n

I hope you enjoy it and I’d be pleased to receive your feedback.<\/p>\n

Best wishes<\/p>\n

– Les<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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