<\/a>
\nSurprising things heard in workshops<\/b><\/b>
\nHow Susan learnt to save money<\/strong>. Saw her uncle save every $5 note he received in a locked change box. When she decided to save she did the same thing with every $2 coin she received. The first time she emptied her jar there was $846. \u201cThat\u2019s how I\u2019m saving for a home deposit.\u201d
\n\u201cI used to walk around the office turning off lights at the end of each day. One day an employee I\u2019d never spoken to said: \u2018You\u2019ve gotten inside my head\u2019<\/strong>.\u201d
\n\u201cWhen council lends its marketing<\/strong> to community events we get a 50-100% increase in turnout.\u201d – Geelong Council\u2019s environment manager
\n\u201cThere is a moral advantage in not using contract labour<\/strong>. The landholders look after the sites more.\u201d – Libby, Three Creeks Landcare Group, Vic.
\nA facilitator<\/strong> who carefully said \u201cWelcome Bruce, or Melissa.\u201d after every introduction.
\nThe power of calling people out for bad behaviour:<\/strong>\u00a0Marc McKenzie of RARE Consulting told about facilitating a meeting for wind, solar and gas industry stakeholders. The aim was to develop a common case for extending the Australian Government\u2019s renewable energy target. But for the first 2 hours \u201call they did was argue about their differences\u201d.\u00a0Before morning tea Marc made this announcement \u201cThere\u2019s clearly no consensus here. I can\u2019t see any point in continuing this meeting unless you tell me otherwise.\u201d\u00a0Morning tea lasted 45 minutes and then the three industry association CEOs returned to Marc with an common agenda for the rest of the event, which lasted 2 instead of 3 days and resulted in a four page manifesto signed by all 3 CEOs.
\nSome rough-and-ready criteria<\/strong> for assessing a community change program (from discussion with WA Dept of Transport staff)
\n– I\u2019d want to go even if I wasn\u2019t being paid (\u201cmagnetism\u201d)
\n– I\u2019d want to tell my friends and neighbours about it.
\n– Legacy value (leaves a permanent benefit for the community)
\n– Addresses real community frustrations
\n– Connects people to people
\n– Reach per $
\n– Likely number of participants per $
\nNotes in the margin<\/b>
\nRussell Brand\u2019s<\/a><\/strong> arresting frankness<\/a><\/strong> at a Parliamentary committee on drug policy.
\n– How Methadone keeps people helpless and in the drug cycle.
\n– Treat addiction is an illness not a crime problem. Support people.
\n– Recognise that abstinence is the only solution for addicts.
\nDumb Ways to Die<\/a><\/strong>, Melbourne Transit\u2019s beguilingly fun way to make a point about train safety went massively viral, with 43 million hits between Nov 2012 and March 2013.\u00a0Creator, John Mescall, from ad agency McCann Worldgroup Australia, said its \u201cconservative\u201d estimate was that the campaign had generated $50 million in “global-earned media value” so far, in addition to more than 700 press hits.\u00a0\u201cThe old ad is on the way out, it\u2019ll never entirely die out. More and more of what we do is designed to live online\u2026\u201d\u00a0More.\u00a0<\/span><\/a>
\n<\/a>
\n<\/a>
\nTwo cool social marketing campaigns I liked<\/strong>:
\nDear Coal, we need to talk\u2026<\/a>
\nThey will come for us<\/a>
\nStuff that\u2019s out there:<\/b>
\nHow can I\u2026<\/b>
\nSet up a campaign website?<\/b> Do <\/a>Gooder<\/a> lets activists set up fully featured campaign websites for free. By Digital Eskimo.
\n<\/b>Organise a petition?<\/b> Go to Change.org<\/a>, an online petition platform.
\nConsult with really busy people?<\/b> Just ask a minute of their time. A neat, and much-needed, community engagement idea from US-based agency, Local Projects<\/a>.
\nMake public place recycling fun?<\/b> Make it a game: a magnificent idea, simply realised in Lucerne, Switzerland. Lucerne Shines!!
\n<\/a>
\nMake a better mission statement?<\/b> Forget your mission statement, instead ask: What\u2019s your mission question?<\/a> A thought-provoking article in Fast Company.
\nStart a business?<\/b>
\n– Open a complete online store through Squarespace<\/a> or Storenvy<\/a>.
\n– Automate a vege box business with Bucky Box<\/a>\u2026just grow the food and find the customers.
\n– Create an exchange network to buy\/sell food from local growers with Good Eggs<\/a>.
\nRaise funds for a good idea?<\/b> Circle Up<\/a>, ProHatch<\/a>\u00a0or KickStarter.<\/a>
\nCommunicate your values<\/strong>?<\/b> It\u2019s just an advert<\/a>, but one that sets a standard for employees as well as its customers.\u00a0Keep in mind that, if you market your values, you\u2019ll be under much stronger scrutiny from your customers<\/a> to live up to them.\u00a0<\/a><\/span>
\nInspire community action?<\/b> Singapore\u2019s National Environment Agency recently used OpenIDEO to answer to the question: \u201cHow might we inspire and enable communities to take more initiative in making their local environments better?\u201d\u00a0The result: 271 Inspirations; 102 concepts; 20 final concepts and one winner.<\/a>
\nInvolve kids in bushcare or Landcare<\/strong>?<\/b><\/span> BushKids<\/a>, an inititative of Lane Cove Bushland and Conservation Society; \u201cI couldn\u2019t believe my eyes, 7 year old planting trees from tubes and caring for toddlers.\u201d There\u2019s a waiting lit to join. And the mothers started their own bushcare group.<\/span>
\nGet inspired<\/strong> by street art<\/strong><\/a>? <\/b>
\n<\/a>
\nTackle community violence?<\/b> Cure Violence<\/a> demonstrates the power of switching your paradigm. Instead of seeing violence as a crime, they saw it as an infectious disease. They are now running anti firearm violence programs in 12 US cities.\u00a0\u201cViolence is like a disease and can be treated like one.\u201d Their method borrows from epidemiology:
\n1) Interrupt transmission. For example, employ an \u201cinterruptor\u201d who detects and intervenes with \u201cinfectious\u201d people where violence threatens to break out in a community. They are trained network of leaders to talk to people who\u2019ve committed violence.
\n2) Change the thinking of the next likely transmitters of violence. Using outreach workers who talk to high risk individuals, modelling, practicing better responses to situations, eg. reducing retaliations, encouraging gang members to go back to school.
\n3) Change group norms. Use multiple messengers to change the conversation around violence in a community.
\nManage a small team?<\/b> Trello:<\/a> a very neat platform that lets a small team manage its workflow collaboratively.
\n\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Surprising things heard in workshops How Susan learnt to save money. Saw her uncle save every $5 note he received in a locked change box. When she decided to save she did the same thing with every $2 coin she received. The first time she emptied her jar there was $846. \u201cThat\u2019s how I\u2019m saving […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[8,10,11],"tags":[32,36],"class_list":["post-530","post","type-post","status-publish","format-standard","hentry","category-facilitation-2","category-innovation-2","category-marketing-and-communications","tag-facilitation","tag-inspiration","has-post-thumbnail","fallback-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pac6ss-8y","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/comments?post=530"}],"version-history":[{"count":0,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/530\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/media?parent=530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/categories?post=530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/tags?post=530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}