One of the biggest challenges facing program designers is to imagine the full range of interventions available to them. Without a clear picture of the possibilities, too many programs still focus on achieving knowledge or attitude change.<\/p>\n
Inspired by the House of Lords’ recent effort<\/a>,* and enabled by a rainy day and a sleeping toddler, I went back to the task of creating an accessible tool.<\/p>\n Here it is:<\/p>\n …and as an A4 PDF<\/a>.<\/p>\n I hope it’ll make life easier for participants in my Enabling Change workshops<\/a> who until now have had to choose from a seemingly random grab-bag of interventions.<\/p>\n The trick was deciding on a meaningful organising principle. I chose empowerment\/disempowerment because that has a big effect on outcomes. People who make sustained changes to their lives tend to report feeling empowered. Disempowerment, meanwhile, tends to cause resistance, the biggest enemy of a change effort.<\/p>\n Keep in mind that interventions<\/em> are different <\/span>to methods or techniques.<\/em><\/p>\n These interventions sit at a higher level – they are the same as objectives (or intermediate outcomes). They aim to change the environment in which people make choices.<\/p>\n Methods or techniques, meanwhile, sit at a lower level. Their aim is to produce short-term human responses. Examples include social proof, salience, deliberation, commitment, labelling, enjoyment, credible inviter, experiential learning, opt-out defaults, modelling, loss aversion, likeability, reciprocity and so on. Many of these techniques are described in Robert Cialdini’s Influence<\/a><\/em>, and Thaler and Sunstein’s <\/span>Nudge<\/a><\/em>.<\/span><\/p>\n![\"Spectrum700\"](\"http:\/\/changeologyblog.files.wordpress.com\/2011\/08\/spectrum700-scaled1000.jpg?w=300&resize=500%2C354\")
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