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{"id":53,"date":"2011-08-14T04:12:00","date_gmt":"2011-08-14T04:12:00","guid":{"rendered":"http:\/\/enablingchange.posterous.com\/a-spectrum-of-behavioural-interventions"},"modified":"2011-08-14T04:12:00","modified_gmt":"2011-08-14T04:12:00","slug":"a-spectrum-of-behavioural-interventions","status":"publish","type":"post","link":"https:\/\/www.enablingchange.com.au\/blog\/strategy-2\/a-spectrum-of-behavioural-interventions\/","title":{"rendered":"A Spectrum of Behavioural Interventions"},"content":{"rendered":"

[SEE an updated version of this tool: The Palette of Behavioural Interventions<\/a>]<\/p>\n

One of the biggest challenges facing program designers is to imagine the full range of interventions available to them. Without a clear picture of the possibilities, too many programs still focus on achieving knowledge or attitude change.<\/p>\n

Inspired by the House of Lords’ recent effort<\/a>,* and enabled by a rainy day and a sleeping toddler, I went back to the task of creating an accessible tool.<\/p>\n

Here it is:<\/p>\n

\"Spectrum700\"<\/a><\/div>\n<\/p>\n

…and as an A4 PDF<\/a>.<\/p>\n

I hope it’ll make life easier for participants in my Enabling Change workshops<\/a> who until now have had to choose from a seemingly random grab-bag of interventions.<\/p>\n

The trick was deciding on a meaningful organising principle. I chose empowerment\/disempowerment because that has a big effect on outcomes. People who make sustained changes to their lives tend to report feeling empowered. Disempowerment, meanwhile, tends to cause resistance, the biggest enemy of a change effort.<\/p>\n

Keep in mind that interventions<\/em> are different <\/span>to methods or techniques.<\/em><\/p>\n

These interventions sit at a higher level – they are the same as objectives (or intermediate outcomes). They aim to change the environment in which people make choices.<\/p>\n

Methods or techniques, meanwhile, sit at a lower level. Their aim is to produce short-term human responses. Examples include social proof, salience, deliberation, commitment, labelling, enjoyment, credible inviter, experiential learning, opt-out defaults, modelling, loss aversion, likeability, reciprocity and so on. Many of these techniques are described in Robert Cialdini’s Influence<\/a><\/em>, and Thaler and Sunstein’s <\/span>Nudge<\/a><\/em>.<\/span><\/p>\n

*The House of Lords’ full report on their inquiry into behaviour change is at 
http:\/\/www.publications.parliament.uk\/pa\/ld201012\/ldselect\/ldsctech\/179\/17902.htm<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

[SEE an updated version of this tool: The Palette of Behavioural Interventions] One of the biggest challenges facing program designers is to imagine the full range of interventions available to them. Without a clear picture of the possibilities, t…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[14],"tags":[40],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-strategy-2","tag-programdesign","has-post-thumbnail","fallback-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pac6ss-R","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":0,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}