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{"id":2897,"date":"2021-02-22T12:13:39","date_gmt":"2021-02-22T01:13:39","guid":{"rendered":"http:\/\/www.enablingchange.com.au\/blog\/?p=2897"},"modified":"2022-08-25T08:45:01","modified_gmt":"2022-08-24T22:45:01","slug":"signs-for-change","status":"publish","type":"post","link":"https:\/\/www.enablingchange.com.au\/blog\/strategy-2\/uncategorized\/signs-for-change\/","title":{"rendered":"Signs for change"},"content":{"rendered":"\n

Here are some signs that made me blink and think.<\/p>\n\n\n\n

Signage isn’t the first, or only, tactic to think about when designing a behaviour change project.<\/p>\n\n\n\n

However a nicely designed sign can do a lot of support work, reminding people of the correct behaviour and, importantly, projecting social norms.<\/p>\n\n\n\n

And signs are often the only long-term legacy of a project \u2013 so they deserve care and attention.<\/p>\n\n\n\n

P.S. Notice that there are plenty of non-conventional ‘signs’ here! A sign doesn’t have to be a flat, square and on a stick.

1) Location location<\/strong><\/p>\n\n\n\n

High impact local data, at the toilet entrance – where almost everyone passes by! So simple.<\/p>\n\n\n\n

Dawson River, Queensland<\/figcaption><\/figure>\n\n\n\n
Is this the world’s most potent behavioural sign? These touching memorials always make me think, *and feel.<\/em><\/p>\n\n\n\n*
$\"\"$
Litchfield Park Rd, NT<\/figcaption><\/figure>\n\n\n\n
Here are some signs perfectly positioned at the spot where people make their choices:<\/p>\n\n\n\n
$\"\"$
Taxi, Melbourne.<\/figcaption><\/figure>\n\n\n\n
$\"\"$
Sign of the dog poo fairy!<\/figcaption><\/figure>\n\n\n\n
$\"\"$
That’s simple and direct!<\/figcaption><\/figure>\n\n\n\n
$\"\"$
I’ll grab one while I wait at the lights! (Neighbourly Ride is a Melbourne cycling group.)<\/figcaption><\/figure>\n\n\n\n
$\"\"$
Royal Botanic Gardens, Sydney (it worked for us!).<\/figcaption><\/figure>\n\n\n\n
**2) \u201cI can do that\u201d moments<\/strong><\/p>\n\n\n\n**
Probably the single most effective use of a sign in a behaviour change project is to DEPICT THE CORRECT BEHAVIOUR, clarifying uncertainties that are inherent whenever we rely only on text.<\/p>\n\n\n\n
**A gentle ‘ting’ says ‘I’m passing safetly’. Yes, I can do that!<\/p>\n\n\n\n**
$\"\"$
I mocked this up (Bulli shared track).<\/figcaption><\/figure>\n\n\n\n
OK, not just slow down, but say ‘hi’ to people too. Yes, I can do that!<\/p>\n\n\n
\n
$\"\"$ <\/figure><\/div>\n\n\n
So that’s how to ‘not litter’. I can do that!<\/p>\n\n\n\n
$\"\"$
Corflute cutouts depicting real park users (Bankstown City Council).<\/figcaption><\/figure>\n\n\n\n
Ikea-inspired instructions for being a street vendor. Now I can stay legal.<\/p>\n\n\n\n
$\"\"$
Chandy Chang – http:\/\/candychang.com\/work\/street-vendor-guide\/<\/figcaption><\/figure>\n\n\n\n
**3) The next great thing a sign can do is clarify social norms<\/strong>. <\/p>\n\n\n\n**
**What does this community stand for? <\/p>\n\n\n\n**
$\"\"$
Melbourne Market vendors.<\/figcaption><\/figure>\n\n\n\n
Hey, here’s how I learned what other adults in my community think about alcohol and teenagers.<\/p>\n\n\n
\n
$\"\"$
Marketing campaign on under-aged drinking in Kiama. Created by the Centre for Health and Social Research, Australian Catholic University. Fine details are here<\/a>.<\/figcaption><\/figure><\/div>\n\n\n
Hey my neighbour’s doing something about Lantana. Maybe I’ll talk to her.<\/p>\n\n\n\n
$\"\"$
Acknowledging Nicola Dixon, NSW DOI
https:\/\/www.lls.nsw.gov.au\/__data\/assets\/pdf_file\/0006\/1234482\/9-June_Nicola-Dixon-Behaviour-Change-Initiatives.pdf<\/figcaption><\/figure>\n\n\n\n
Wow. My neighbours are ‘going FOGO’. I wonder what that’s about?!<\/p>\n\n\n\n
$\"\"$
Nice move Wollongong City Council!<\/figcaption><\/figure>\n\n\n\n
**4) Humour<\/strong><\/p>\n\n\n\n**
**A light-hearted touch is a brilliant way to grab attention. Plus, it lowers resistance to otherwise harsh messages.<\/p>\n\n\n\n**
**$\"\"$** South Australia’s Motor Accident Commission shows how to do it!<\/figcaption><\/figure>\n\n\n
\n
$\"\"$
A fishy idea from non-profit PANDAID, https:\/\/en.pandaid.jp<\/figcaption><\/figure><\/div>\n\n\n
Wanted! An outlaw cactus! Mmm, this is different to the usual agricultural communication.<\/p>\n\n\n
\n
$\"\"$
I mocked this up for Waggamba Landcare. <\/figcaption><\/figure><\/div>\n\n\n
Yarra City’s litter bins are somewhat disturbing. I noticed them!<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Zoos Victoria are genius! ‘Wipe for wildlife’ is their memorable campaign to get kids badgering their parents to buy recycled toilet paper. It’s fronted by Crapman – which, of course, is hilarious!<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
**5) Here’s looking at you<\/strong><\/p>\n\n\n\n**
**Interestingly, it turns out that ‘don’t do it’ signs might get more compliance if they have forward-facing eyes. Here’s the research paper<\/a>.<\/p>\n\n\n**
\n
$\"\"$ <\/figure><\/div>\n\n\n
**6) And lastly, here is a one-page guide to good sign-making.<\/strong><\/p>\n\n\n\n**
**$\"\"$** I prepared this for the NSW Department of Planning, Industry and Environment, publication Protecting wildlife from domestic dogs<\/a>.
<\/figcaption><\/figure>\n\n\n\n
Upcoming Changeology workshop (details and booking are here<\/a>).<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Here are some signs that made me blink and think. Signage isn’t the first, or only, tactic to think about when designing a behaviour change project. However a nicely designed sign can do a lot of support work, reminding people of the correct behaviour and, importantly, projecting social norms. And signs are often the only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2897","post","type-post","status-publish","format-standard","hentry","category-uncategorized","has-post-thumbnail","fallback-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pac6ss-KJ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/2897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2897"}],"version-history":[{"count":18,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/2897\/revisions"}],"predecessor-version":[{"id":3075,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/2897\/revisions\/3075"}],"wp:attachment":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Dawson River, Queensland<\/figcaption><\/figure>\n\n\n\n
Is this the world’s most potent behavioural sign? These touching memorials always make me think, *and feel.<\/em><\/p>\n\n\n\n*
$\"\"$
Litchfield Park Rd, NT<\/figcaption><\/figure>\n\n\n\n
Here are some signs perfectly positioned at the spot where people make their choices:<\/p>\n\n\n\n
$\"\"$
Taxi, Melbourne.<\/figcaption><\/figure>\n\n\n\n
$\"\"$
Sign of the dog poo fairy!<\/figcaption><\/figure>\n\n\n\n
$\"\"$
That’s simple and direct!<\/figcaption><\/figure>\n\n\n\n
$\"\"$
I’ll grab one while I wait at the lights! (Neighbourly Ride is a Melbourne cycling group.)<\/figcaption><\/figure>\n\n\n\n
$\"\"$
Royal Botanic Gardens, Sydney (it worked for us!).<\/figcaption><\/figure>\n\n\n\n
**2) \u201cI can do that\u201d moments<\/strong><\/p>\n\n\n\n**
Probably the single most effective use of a sign in a behaviour change project is to DEPICT THE CORRECT BEHAVIOUR, clarifying uncertainties that are inherent whenever we rely only on text.<\/p>\n\n\n\n
**A gentle ‘ting’ says ‘I’m passing safetly’. Yes, I can do that!<\/p>\n\n\n\n**
$\"\"$
I mocked this up (Bulli shared track).<\/figcaption><\/figure>\n\n\n\n
OK, not just slow down, but say ‘hi’ to people too. Yes, I can do that!<\/p>\n\n\n
\n
$\"\"$ <\/figure><\/div>\n\n\n
So that’s how to ‘not litter’. I can do that!<\/p>\n\n\n\n
$\"\"$
Corflute cutouts depicting real park users (Bankstown City Council).<\/figcaption><\/figure>\n\n\n\n
Ikea-inspired instructions for being a street vendor. Now I can stay legal.<\/p>\n\n\n\n
$\"\"$
Chandy Chang – http:\/\/candychang.com\/work\/street-vendor-guide\/<\/figcaption><\/figure>\n\n\n\n
**3) The next great thing a sign can do is clarify social norms<\/strong>. <\/p>\n\n\n\n**
**What does this community stand for? <\/p>\n\n\n\n**
$\"\"$
Melbourne Market vendors.<\/figcaption><\/figure>\n\n\n\n
Hey, here’s how I learned what other adults in my community think about alcohol and teenagers.<\/p>\n\n\n
\n
$\"\"$
Marketing campaign on under-aged drinking in Kiama. Created by the Centre for Health and Social Research, Australian Catholic University. Fine details are here<\/a>.<\/figcaption><\/figure><\/div>\n\n\n
Hey my neighbour’s doing something about Lantana. Maybe I’ll talk to her.<\/p>\n\n\n\n
$\"\"$
Acknowledging Nicola Dixon, NSW DOI
https:\/\/www.lls.nsw.gov.au\/__data\/assets\/pdf_file\/0006\/1234482\/9-June_Nicola-Dixon-Behaviour-Change-Initiatives.pdf<\/figcaption><\/figure>\n\n\n\n
Wow. My neighbours are ‘going FOGO’. I wonder what that’s about?!<\/p>\n\n\n\n
$\"\"$
Nice move Wollongong City Council!<\/figcaption><\/figure>\n\n\n\n
**4) Humour<\/strong><\/p>\n\n\n\n**
**A light-hearted touch is a brilliant way to grab attention. Plus, it lowers resistance to otherwise harsh messages.<\/p>\n\n\n\n**
**$\"\"$** South Australia’s Motor Accident Commission shows how to do it!<\/figcaption><\/figure>\n\n\n
\n
$\"\"$
A fishy idea from non-profit PANDAID, https:\/\/en.pandaid.jp<\/figcaption><\/figure><\/div>\n\n\n
Wanted! An outlaw cactus! Mmm, this is different to the usual agricultural communication.<\/p>\n\n\n
\n
$\"\"$
I mocked this up for Waggamba Landcare. <\/figcaption><\/figure><\/div>\n\n\n
Yarra City’s litter bins are somewhat disturbing. I noticed them!<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Zoos Victoria are genius! ‘Wipe for wildlife’ is their memorable campaign to get kids badgering their parents to buy recycled toilet paper. It’s fronted by Crapman – which, of course, is hilarious!<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
**5) Here’s looking at you<\/strong><\/p>\n\n\n\n**
**Interestingly, it turns out that ‘don’t do it’ signs might get more compliance if they have forward-facing eyes. Here’s the research paper<\/a>.<\/p>\n\n\n**
\n
$\"\"$ <\/figure><\/div>\n\n\n
**6) And lastly, here is a one-page guide to good sign-making.<\/strong><\/p>\n\n\n\n**
**$\"\"$** I prepared this for the NSW Department of Planning, Industry and Environment, publication Protecting wildlife from domestic dogs<\/a>.
<\/figcaption><\/figure>\n\n\n\n
Upcoming Changeology workshop (details and booking are here<\/a>).<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Here are some signs that made me blink and think. Signage isn’t the first, or only, tactic to think about when designing a behaviour change project. However a nicely designed sign can do a lot of support work, reminding people of the correct behaviour and, importantly, projecting social norms. And signs are often the only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2897","post","type-post","status-publish","format-standard","hentry","category-uncategorized","has-post-thumbnail","fallback-thumbnail"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pac6ss-KJ","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/2897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/comments?post=2897"}],"version-history":[{"count":18,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/2897\/revisions"}],"predecessor-version":[{"id":3075,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/2897\/revisions\/3075"}],"wp:attachment":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/media?parent=2897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/categories?post=2897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/tags?post=2897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}