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Just got back from training the staff of Environment Bay of Plenty in New Zealand. NZ’s regional councils are interesting beasts. The do the work that a host of state agencies would do other countries, everything from water quality, to air pollution, to road safety, to planning for ‘Smart Growth’.<\/span><\/span><\/span><\/span><\/p>\n\nWhile I was there I saw a couple of great signs. <\/span><\/span><\/div>\n\nFirst, a perfect example of ‘framing’ in terms of the audience’s values. I don’t just want a hole, I want water! <\/span><\/span><\/div>\n\nAnd here’s another stand-out, a sign with heart. Who says love and waste management don’t mix? It’s not quite “Don’t mess with Texas” but it’s up there. I understand NZ’s new National Government has lost interest in sustainability issues and reduced funding for this, amongst other efforts. <\/span><\/span><\/div>\n\nBig mistake…this is the best recycling logo IN THE WORLD. Don’t lose it.<\/span><\/span><\/div>\n\n
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