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{"id":117,"date":"2011-04-04T04:24:26","date_gmt":"2011-04-04T04:24:26","guid":{"rendered":"http:\/\/enablingchange.posterous.com\/changing-the-carbon-conversation"},"modified":"2011-04-04T04:24:26","modified_gmt":"2011-04-04T04:24:26","slug":"changing-the-carbon-conversation","status":"publish","type":"post","link":"https:\/\/www.enablingchange.com.au\/blog\/climate-change\/changing-the-carbon-conversation\/","title":{"rendered":"Changing the carbon conversation"},"content":{"rendered":"
How to talk carbon to businesses. An extremely useful contribution from the Republic of Everyone – the ad agency that created the cool Gruen Transfer ad for the Greens. Launched last week, this discussion paper was commissioned by NAB following a forum on carbon communication in 2010.<\/div>\n

\n

They point out that the carbon debate has been hijacked by those talking about the risks of change. What’s missing is discussion about the Costs of Inaction.<\/div>\n

\n

They make 6 points:<\/div>\n
\n

 <\/p>\n

<\/span><\/span><\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

1. IT’S NOT AN ENVIRONMENTAL ISSUE, IT’S A BUSINESS ISSUE.<\/span> <\/span><\/span><\/p>\n

This is an overarching message, which refocuses the debate away from environmental and scientific issues toward business issues.<\/span> <\/span><\/span><\/p>\n

2. EFFICIENCY IS WHAT’S AT STAKE <\/span><\/span><\/p>\n

 <\/span>As identified in the Forum, efficiency is key to Australia’s long term prosperity.<\/span> <\/span><\/span><\/p>\n

3. IT’S AN INNOVATION OPPORTUNITY <\/span><\/span><\/p>\n

 <\/span>Every change in the landscape provides leadership opportunities. And the bigger the change, the bigger the opportunity.<\/span> <\/span><\/span><\/p>\n

4. INTERNATIONAL COMPETITIVENESS IS WHAT IS AT STAKE <\/span><\/span><\/p>\n

 <\/span>The Forum determined that international competitiveness is a key outcome. This argument expands on that point.<\/span><\/span><\/p>\n

5. JOB CREATION IS A KEY BENEFIT <\/span><\/span><\/p>\n

 <\/span>The Forum determined that job creation is a key outcome. This argument expands on that point.<\/span><\/span><\/p>\n

6. EMPLOYEE ENGAGEMENT IS A KEY OUTCOME <\/span><\/p>\n

An extension of the job creation argument, this section considers the role of a low carbon economy in attracting and retaining key employees.<\/span><\/span><\/p>\n

 <\/p>\n

 <\/p>\n<\/div>\n

\n

http:\/\/www.republicofeveryone.com\/republications\/ChangingtheCarbonConversatio…<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

How to talk carbon to businesses. An extremely useful contribution from the Republic of Everyone – the ad agency that created the cool Gruen Transfer ad for the Greens. Launched last week, this discussion paper was commissioned by NAB following a …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","hentry","category-climate-change"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pac6ss-1T","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":0,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}