Here are some recommended, and very readable, texts to deepen your adventures in Changeology.<\/p>\n

The Heath Brothers<\/strong><\/span><\/h3>\n

Virtually alone amongst popular authors, the Heath Brothers pay attention to the HOW of implementing change. Their two recommended (and very enjoyable) books are:<\/p>\n

Made to Stick: Why Some Ideas Survive and Others Die<\/strong><\/em><\/span><\/h3>\n

Heath, C. and Heath, D. (2007) New York: Random House.
\nWhat makes some ideas travel around the world without needing a marketing budget? I think this is the best book on communication ever written.
\nOrder it from Booktopia.<\/a><\/p>\n

Switch: How to Change Things when Change is Hard<\/strong><\/em><\/span><\/h3>\n

Heath, C. and Heath, D. (2010) New York: Random House Business Books.
\nThis focuses on the design of change projects, with inspiring stories and plenty of practical insights.
\nOrder it from Booktopia.<\/a><\/p>\n

The Heath Brothers website has highly recommended resources based on these books:
\nhttp:\/\/heathbrothers.com\/resources\/<\/a><\/p>\n

The Diffusion of Innovations<\/strong><\/span><\/em><\/h3>\n

Rogers, E. M. (2003) Fifth edition. New York: Free Press.\u00a0<\/span>How ideas and products spread. If you\u2019re serious about making change, read this. The authoritative text on how products, ideas and practices spread through societies. Its 550 pages are simply written, effortless to read, and packed with ideas and case studies.
\nOrder it from Booktopia<\/a>
\nFor a short introduction to diffusion theory: http:\/\/www.enablingchange.com.au\/Summary_Diffusion_Theory.pdf<\/a><\/p>\n

Influence: the Psychology of Persuasion<\/strong><\/em><\/span><\/h3>\n

Cialdini, R. (1984) .<\/strong> <\/em>New York: Quill PreRobert Cialdini is the thought leader in applying social psychology to change projects. The classic popular text on the psychology of marketing. An enjoyable and insightful read that demonstrates Cialdini\u2019s six \u2018weapons of influence\u2019. It\u2019s also an excellent introduction to social psychology.
\nOrder it from Booktopia<\/a>.
\nFor a summary: http:\/\/www.influenceatwork.com\/wp-content\/uploads\/2012\/02\/E_Brand_principles.pdf<\/a>
\nCialdini on norm appeals: http:\/\/www.influenceatwork.com\/wp-content\/uploads\/2012\/03\/HarvardBusinessSchool-CraftingNormativeMessages.pdf<\/a><\/p>\n

Tackling Wicked Problems: a Public Policy Perspective<\/span><\/strong><\/em><\/h3>\n

Australian Public Service Commission (2007). A brief and elegantly written summary of the literature on wicked problems. www.enablingchange.com.au\/wickedproblems.pdf<\/a><\/p>\n

MINDSPACE: Influencing Behaviour through Public Policy<\/strong><\/em><\/span><\/h3>\n

Dolan, P. et al. (2010) UK: the Institute for Government and the Cabinet Office.
\nWritten for practitioners, it sets out nine kinds of \u2018nudges\u2019 that can influence people\u2019s choices. www.instituteforgovernment.org.uk\/publications\/mindspace<\/a><\/p>\n

The design perspective on change<\/strong><\/span><\/h3>\n

Two superb resources on the design perspective in change making, both focusing on collaborative methods and packed with case studies:<\/p>\n

Human-centred Design Toolkit<\/strong><\/em><\/span><\/h3>\n

IDEO (2009) Second edition. \u00a0www.ideo.com\/work\/human-centered-design-toolkit<\/a><\/p>\n

The Open Book of Social Innovation: Ways to Design, Develop and Grow Social Innovation<\/strong><\/em><\/span><\/h3>\n

Murray, R., Caulier-Grice, J. and Mulgan, G. (2010) London: The Young Foundation, NESTA. www.nesta.org.uk\/library\/documents\/Social_Innovator_020310.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here are some recommended, and very readable, texts to deepen your adventures in Changeology. The Heath Brothers Virtually alone amongst popular authors, the Heath Brothers pay attention to the HOW of implementing change. Their two recommended (and very enjoyable) books are: Made to Stick: Why Some Ideas Survive and Others Die Heath, C. and Heath, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-386","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/Pac6ss-6e","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/pages\/386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":4,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/pages\/386\/revisions"}],"predecessor-version":[{"id":3483,"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/pages\/386\/revisions\/3483"}],"wp:attachment":[{"href":"https:\/\/www.enablingchange.com.au\/blog\/wp-json\/wp\/v2\/media?parent=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}