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https://www.enablingchange.com.au/blog/marketing-and-communications/201008mysterious-trends-and-fads-html/ Treats for changemakers, from Les Robinson. Tue, 05 Oct 2010 20:48:03 +0000 hourly 1 https://wordpress.org/?v=6.8.2 https://www.enablingchange.com.au/blog/marketing-and-communications/201008mysterious-trends-and-fads-html/#comment-12 Tue, 05 Oct 2010 20:48:03 +0000 http://enablingchange.posterous.com/2010/08/mysterious-trends-and-fads.html#comment-12 The currently dominant meaning of "social marketing" refers to the social web (aka web 2.0, with Facebook and Twitter as iconic instances).<br/><br/>Diffusion of innovations (Rogers, Bass) is rarely used in practice. The more recent buzzword probably being "change management", although it is fading as well. But "sustainability" is still on the rise (http://www.google.com/trends?q=%22diffusion+of+innovations%22,+%22change+management%22,+%22sustainability%22&amp;ctab=0&amp;geo=all&amp;date=all&amp;sort=1)<br/><br/>–<br/><br/>btw, thanks for your contribution to social change. I teach some of your material to my (MBA) students

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