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https://www.enablingchange.com.au/blog/marketing-and-communications/200909problem-with-social-marketing-why-you-html/ Treats for changemakers, from Les Robinson. Sun, 04 Mar 2018 23:43:44 +0000 hourly 1 https://wordpress.org/?v=6.8.2 https://www.enablingchange.com.au/blog/marketing-and-communications/200909problem-with-social-marketing-why-you-html/#comment-8 Sun, 04 Mar 2018 23:43:44 +0000 http://enablingchange.posterous.com/2009/09/problem-with-social-marketing-why-you.html#comment-8 […] Keep in mind, of course, that communication, by itself, is hardly ever the foundation of a successful change project. Sustained behaviour change, or even one-off actions, are really design challenges: about how we […]

]]> https://www.enablingchange.com.au/blog/marketing-and-communications/200909problem-with-social-marketing-why-you-html/#comment-7 Tue, 22 Sep 2009 14:51:09 +0000 http://enablingchange.posterous.com/2009/09/problem-with-social-marketing-why-you.html#comment-7 Nicely put Les and thanks for introducing me to some new names and research.<br/><br/>Lately I have been communicating the need for a mindset shift to tackling these complex problems. Like you say in this post, we need to be trying lots of different things and be aware that most of them will fail. Dave Snowden (Google Cognitive Edge) talks about a shift away from Fail-Safe strategies (where control of outcomes is assumed) to Safe-Fail strategies (where failure won’t end in disaster, but we quickly learn from them). I like Clay Shirky’s quote on this when he talks about the complexity of getting stuff to spread on the internet … "We need to learn to try lots and lots of new things and fail informatively so that you and others can find a skull on a pikestaff somewhere". Cheers Geoff

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