Campaign tools

 
[Lectures and presentations]                     [Resources for campaigners]

Lectures and presentations

• How not to save the environment
  Community educators resisting the triumph of value-free information.
  (The inaugural Allen Strom lecture, NSW Environmental Education Conference, August 2000)

• A 7-step social change strategy
  Don't start the journey without a road map - here is a practical approach to developing social change strategies, based on our experience at Social Change Media.
  (Waste Educate 98 Conference, Nov 98)

• Lessons from social marketing
  Things campaigners can learn from the field of social marketing - includes a summary of current social marketing theories.
  (Australian Association for Environmental Education Conference, Jan 1999)

• Strategy for campaigners
  Taking off the gloves...mindfully, and other lessons for grass-roots campaigners
  (NSW Local Government Public Relations Conference, Picton 1997)

• Making Reader Friendly Publications
  Social Change Media's popular 16pp guide to 'reader-friendly' writing and design.

• How to Use the Media
  Social Change Media's in-house guide to getting your own way with the media.

• 22 rules for community campaigners
  What I learned from working on some of Sydney's toughest and most successful community action campaigns.

• 10 Principles for Effective Advocacy Campaigns
  - Herbert Chao Gunther, Public Media Centre, San Francisco

• Reforming local government
  - inspiring articles on community participation in local government

• Critical Mass - a great example of a community action movement

• A 7-step social change strategy
  Don't start the journey without a road map - here is a practical approach to developing social change strategies, based on our experience at Social Change Media.

• The SCM approach to social marketing
  Five basic principles for developing social marketing campaigns.

• The SCM approach to social marketing
  Five basic principles for developing social marketing campaigns.

• Social marketing links
  Here are some useful social marketing sites -
  • Making Health Communications Work
  • A Social Marketing Manual
  • Community Cooperation for Change - a how-to manual
  • The Social Marketing Network - A useful Canadian hub site for social marketing

• The Citizens' Handbook
  A practical manual for building neighbourhood participation (from Vancouver).

• The Centre for Living Democracy
  Dedicated to strengthening democracy in schools, workplaces, neighborhoods, the media, and even in government! Includes an on-line 'learning tools' bookshop.

• The Guide to Effective Participation
  A practical guide for community participation, aimed especially at electronic networks.

• Tools for non-profits
  A hub-site packed with resources for non-profit organisations.

• The Universal Declaration of Human Rights.

Keep an eye on this page...I'll be adding more campaigning ideas and resources!

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